In order to differentiate yourself in any marketplace, but particularly a crowded marketplace, you have to have a keen grasp on what actually makes you different from your competitors.
We talk about this a lot at Viking Pure. Understanding what makes you different — as a product, a company, and a brand — is the key to understanding the unique value you are equipped to offer to your clients, to the marketplace, and to the world.
This aligns with understanding your brand’s identity and mission, but it’s much more specific than a vision statement — it’s the “nuts and bolts” of how you achieve that mission in a way that provides unique value. For example, our company mission is to take the next step in the way humanity cares for itself. How we do this is by creating two electrolyzed water solutions: Hypochlorous Acid and Sodium Hydroxide that serve as natural disinfecting and cleaning agents, respectively. And one of the defining characteristics that makes our product different from others in the marketplace is how safe it is — for humans, surfaces, and the environment.
Because our products are chemical-free, we are equipped to address a problem that has plagued the cleaning industry for decades: the hazards of exposure to harsh chemicals are well documented across all industries, producing cancerous, respiratory, deformation and environmental epidemics all over the world. Through inhalation, ingestion, and skin contact, chemicals steadily poison our daily lives. In contrast, an all-natural solution that has broad application for residential and commercial areas can make a tremendous difference. Users of Viking Pure Solutions have reported countless benefits from going chemical-free. They are no longer exposed to carcinogens. They have cut down on their use of plastic bottles. And their environments do not reek of unnatural odors that shock the senses, cause headaches and give the illusion of cleanliness.
Simply put, creating products that are safer for our clients, their workers, and their environments is how we provide unique value. It’s how we show up in the world. And it’s how we get closer to accomplishing our mission of creating a cleaner, better future for humanity.
How do you show up in the world? What makes your brand different and what unique value do you bring to the marketplace?
