While processes are vital for efficiency, the focus in dementia caregiving SHOULD be on the individual’s needs and centered around approaches that lead to the best quality of care for them as a person. In this panel discussion, dementia care thought leaders and caregiving specialists will explore why personalized approaches – tailored to each person’s unique journey with dementia – are paramount. They discuss the challenges of balancing business demands with the human touch necessary for quality care. By prioritizing the individual over rigid protocols, we aim to uncover strategies that foster dignity, respect, and meaningful connections in dementia caregiving, ultimately enhancing the well-being of both patients and caregivers alike.