Integrating Points of Difference that Actually Matter in Senior Living

In an increasingly competitive senior living industry, setting oneself apart is essential. Hear from industry leaders as they delve into key areas such as cuisine, dining programs, activities, and infection prevention at some of the top senior living communities in the nation. Discover how senior living communities are embracing holistic approaches to enhance resident experience. From innovative dining options to engaging activities, our panelists illuminate strategies that prioritize quality of life for residents. Explore how these initiatives redefine senior living, making it not just a place to reside but a vibrant community where individuals thrive.
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Event Participants

Leah Miller, Vice President of Sales at Frontier Senior Living
Leah Miller is the Vice President of Sales with Frontier Senior Living. She supports all the direct sales efforts including sales coaching and training, implementing marketing plans and strategies to maximize revenue, lead generation, strategic marketing and customer satisfaction. Leah has over 20 years of sales and marketing experience and has been in senior living sales and operations for 13 years. She prides herself on creating lasting relationships with her clients, coworkers, families and residents. When she’s not reviewing key performance indicators you can find Leah cooking, watching Green Bay Packer football or traveling.

Jay Zweibaum, Principal of Two Tree Consulting
Jay’s wide-ranging expertise and global experience can help you transform your entire organization. He is as comfortable working in Beijing as he is in Boston, and in assessing every aspect of your operations. He can provide strategic insights to improve your customers experience, raise your staff’s effectiveness, or streamline your supplier operations.
Jay’s extensive international experience gives him unique insight into how to bridge cultural differences in food service and customers. Jay’s philosophy is centered around the concept that a positive customer experience will drive revenue. Process improvements, recipe standardization and staffing should all deliver great returns. Satisfied and motivated customers will continue to choose you first or recommend you, increasing your revenue and profits.
With over 25 years of experience in the hospitality field, Jay has held various operational and functional roles in the United States, United Kingdom, Continental Europe, Asia and South America. His resume includes the implementation of operational processes and systems, strategy development and implementation, supply chain management, labor relations and change management.
With experience in every aspect of food service, both back and front of house, Jay has led high-performing teams in more than 20 countries, focusing on both corporate client satisfaction and customer experience. He has worked in management and administration of food service in contract services, restaurants, retail, hotels, and senior living for companies including Aramark and Holiday Retirement.
Jay holds a bachelor of science degree in Hotel Administration from Cornell University and is a Green Belt in Lean Six Sigma.

Edward Craft, Senior Lifestyle Director at The Landing at Augusta Woods
In 2015, Edward received the Argentum Hero Award and the Argentum “Best of the Best” Award; both national awards. That same year, he also received the Texas Assisted Living Association’s Hero Award and was featured in Senior Living Magazine.

Daniel Lawson, Co-Founder and President of Business Affairs at Viking Pure Solutions
Daniel Lawson spent over a decade in the medical device industry, earning unparalleled insight into the intricacies of our health care environment and some of the biggest needs yet to be addressed. Daniel partnered with Viking Pure’s co-executive team to introduce a disruptive, patent protected, and environmentally-conscious technology to transform cleaning and infection control in commercial facilities across a wide range of industries. He is dedicated to creating a movement to remove TOXIC CHEMICALS from the environment and to challenge the status-quo of what it means to truly clean and disinfect safely, sustainably and effectively.