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Sustainable Scaling: Smart Growth Strategies for Senior Living Leaders

Headshot of Michael Morris from Willow Ridge Senior Living and Norelle Done of Viking Pure Solutions

Listen to a short conversation exploring how senior living communities can scale responsibly while prioritizing resident well-being, operational efficiency, and sustainable facilities management. Michael Morris, from Willow Ridge Senior Living shares real-world strategies for growth, and talks with Norelle from Viking Pure Solutions about the role of non-toxic, environmentally friendly solutions in creating safer, healthier communities. Don’t miss this opportunity to gain valuable perspectives from industry leaders shaping the future of senior living.

Watch the replay of this insightful conversation below!

Event Participants

Headshot of Michael Morris

Michael Morris, CEO/Founder of Willow Ridge Senior Living

Michael is the Founder and CEO of Willow Ridge Senior Living. With over 15 years of industry experience, Michael has devoted his entire career to serving older adults throughout multiple product lines in the senior living space.

Before founding Willow Ridge Senior Living, Michael worked with some of the nation’s largest senior housing providers, including Emeritus Senior Living, Brookdale Senior Living, and most recently, Holiday Retirement. Michael has followed his heart and passion to work with seniors, and his dedication to this path in life is evident to his staff, residents, friends, and loved ones.

Michael earned a bachelor’s degree in business management from SUNY Empire State College and sits on the board of directors for an Albany, NY-based non-profit organization.  He also serves on the Customer Advisory Board for Eldermark senior living software and is an active member in the Empire State Association of Assisted Living.

Headshot of Norelle Done of Viking Pure Solutions

Norelle Done, Director of Marketing at Viking Pure Solutions

Norelle is a seasoned marketing professional with more than 15 years of experience driving brand growth and customer engagement. Previously, Norelle was the co-owner of Marketeering Group, a digital marketing agency, where she led strategic marketing initiatives across various industries for B2B and DTC clients. Now serving as the Director of Marketing at Viking Pure Solutions, Norelle is at the forefront of raising awareness for how electrolyzed water technology is transforming commercial cleaning and infection prevention. Viking Pure’s non-toxic, Green Seal-certified solutions are setting new standards for safety and sustainability. Passionate about innovation and impact, Norelle is dedicated to advancing cleaner, healthier environments for people and the planet.

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